Price Optimisation for Personal Lines Insurance in Ireland

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By Anita Subramani, Eoin O Baoighill | 02 October 2017
Price optimisation is a powerful and often controversial technique that blends traditional risk cost modelling and an understanding of behavioural considerations such as price sensitivity to predict the “optimal” combination of premiums charged and expected profit. In this briefing note, Eoin Ó Baoighill and Anita Subramani discuss price optimisation and its use for personal lines insurance in Ireland.