Heidi has over 10 years of experience in employee communication. Specific areas of expertise include healthcare communication, retirement communication, and employee research.

Heidi's recent work has included:

• Designing strategies to increase employees' awareness of their role as active healthcare consumers
• Managing a communication campaign to introduce a high-deductible health plan and health savings account, including announcements and open enrollment materials
• Conducting employee focus groups on the topic of paid time off, then designing and implementing a strategy to smoothly roll out PTO in the face of employee skepticism
• Assisting with the design of a detailed three-year communication work plan—including preliminary focus groups and an employee survey—to roll out healthcare cost-management initiatives designed to reduce healthcare cost increases to the employer without charging employee premiums
• Conducting executive interviews to give human resources the information it needed to create a benefits strategy with executive support
• Implementing retirement plan choice communication campaigns
• Developing a communication strategy and materials to announce a defined benefit freeze and defined contribution enhancement
• Conducting one-on-one meetings to ensure participant understanding of significant retirement plan changes
• Implementing a series of newsletters and open enrollment materials to introduce active employees and retirees to a consumer-driven health plan
• Updating and rewriting a variety of summary plan descriptions