Market entry


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Milliman is a trusted source of guidance in assessing new-market opportunities, conducting proprietary research, and providing insightful analysis of the prospects for market entry. Our consultants offer on-the-ground experience analyzing potential opportunities in markets throughout Europe and across the globe. Our local team's market knowledge is supplemented by the expertise of Milliman consultants based in markets around the world.

We provide a full analysis of proposed new markets, including key market features, product types currently available, and access to distribution. Our research includes information on competitors, market size, demographics, and regulatory issues. We present clients with the key success factors needed for market entry and supply business projections.

Milliman provides concrete recommendations on entry strategy and guides clients in developing and implementing specific business plans for new-market entry. Our market research services integrate with our product development capabilities, allowing us to assist with new-product design for the target market. In addition, we guide clients in creating effective marketing plans for introducing products to a new audience.

In the implementation phase, Milliman offers expertise in developing the client's distribution strategy. We assist companies in setting up their own distribution channels and in designing optimal remuneration systems for their sales force. Our consultants also bring knowledge of critical issues in negotiating distribution agreements with potential distribution partners.

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