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Milliman has analyzed adoption and use of generative artificial intelligence (AI) by insurers in the European market. Generative AI refers to deep-learning models capable of creating content by learning from the data they are trained on. This white paper focuses on large language models and vision algorithms, discussing the following:

  • Applications in insurance
  • Marketing, customer service, and claims management
  • Policy administration and customer satisfaction, sales and product development, and underwriting
  • Actuarial/financial functions and legal
  • Organizational approach to implement and scale generative AI
  • Technical and compliance challenges
  • The role of internal expertise

Benjamin Aubignat

Niccolò Basetti Sani Vettori

Adel Cherchali

Markus Hersche

Job Prince

Amsterdam Insurance and Financial Risk

Jean-Baptiste Sallmann

Davide Scandiuzzi

Yohav Touitou

Raymond van Es

Amsterdam Insurance and Financial Risk | Tel: 31 6 1133 4000

Ziyou Zhou

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