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A safe prediction: Using a predictive model will accelerate group health sales, improve pricing, and boost retention

1 April 2023

When it comes to signing up new groups in your professional employer organization’s (PEO) health insurance pool, collecting questionnaires has always been a sticking point. Personal health questionnaires (PHQs) can take days or weeks to gather. They’re also only as accurate as employees are conscientious. General health questionnaires (GHQs) can be more problematic. In this article, Milliman consultant Dan Becker discusses the following: 

  • Demystifying predictive models
  • Replacing PHQs and GHQs with data
  • Models powered by prescription histories and medical data
  • How not all predictive models are created equal

This article was originally published in the April issue of PEO Insider.


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