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Property & Casualty advisory services

Milliman Appleseed

Accelerating risk innovation

The challenge

Insurtech innovation must meet regulatory standards

  • Big data and advanced analytics can transform insurance risk measurement and pricing
  • State-by-state regulatory approval of new risk scores and methodologies can be costly and slow, increasing time to market for innovation
  • This dynamic restricts insurtechs from acquiring new customers, favors incumbents, and slows adoption of innovative products
THE SOLUTION

Accelerate pricing innovation

Milliman Appleseed is an advisory organization licensed to submit loss costs, rating factors, and risk scores with state insurance regulators across the U.S. Insurtechs with new and innovative risk scoring approaches can meet regulatory requirements faster, more easily, and at lower cost, by filing through Milliman Appleseed.

We can manage the entire process end to end, including filing products with state insurance departments directly. Insurers can immediately adopt approved rating plans and scores, and a B2B insurtech can obtain regulatory approvals even before they get their first insurer on board.

Check out the products for which Milliman Appleseed has obtained regulatory approval.

Product Number of States Approved
Milliman AccuRate Fleet 41
Milliman Bungalow 41

Summary as of July 22, 2025

WHY APPLESEED?

Insights, expertise, and experience

For insurers

Our best-in-class products and transformative technology enable you to achieve your strategic goals faster. With our affordable, pay-as-you-go access, there’s no need to worry about the uncertainty of state approval for rating products. Simply subscribe and adopt the pre-approved rating factors, and enjoy responsive service that ensures ongoing value.

For vendors

Our business model is based on partnership, not ownership—your intellectual property belongs to your organization, always. With fast state rollouts, you can speed up ROI.

Focused on your solution

As an independent advisory organization, we are dedicated to tailoring services to fit your unique business opportunity and getting your solution to market faster.

Securing approvals

Our extensive regulatory filing experience with state insurance departments, combined with our expertise in innovative ratemaking and predictive modeling methods, enables us to get approvals for complex methodologies and tough jurisdictions.

Benefits

Appleseed benefits

All

Get to market faster

Improve your speed to market, accelerate growth, and foster agile innovation.

Vendors

Sell at scale

Accelerate filing rollouts that speed up launch of customers’ countrywide programs.

Insurance carriers

Cut costs and risks

Reduce the costs associated with adopting new scores, while reducing the risk of non-approval.

Related products

Learn more about products and services available through Appleseed

Auto policy underwriting

Milliman AccuRate Fleet

AccuRate Fleet™ is a usage-based insurance score designed to enable more accurate pricing of fleet exposure and driving behavior risk.

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Modern flood insurance program

Bungalow

Milliman Bungalow is a private flood insurance plan that includes advisory loss costs, risk classification rating factors, and rating rules.

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Resources

Milliman Appleseed resources

Newsletter
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Press release

Milliman AccuRate Fleet, telematics risk scores for insurers and fleet managers, now approved in 40 states across the US

Milliman, Inc., a leading global consulting and actuarial firm, is pleased to announce that Milliman AccuRate Fleet® telematics risk scores have been approved in 40 states across the U.S.

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Press release

Milliman Appleseed adds Martin Ellingsworth’s Salt Creek Analytics to its growing insurtech network

Milliman Appleseed, an advisory organization licensed to submit loss costs, risk scores, and rating factors to state insurance regulators, is excited to add Martin Ellingsworth and Salt Creek Analytics to its growing network of insurance and insurtech alliances.

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PRESS RELEASE

Nearmap Peril Models Adopted for Rating and Pricing in 27 Jurisdictions

Milliman Appleseed has worked with Nearmap, a provider of property intelligence, to help the company launch predictive AI-powered peril models and scores for insurers. Nearmap recently received approval for insurers to use the models and scores in 26 states and Washington, D.C. The product offers:

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Brochure

Milliman Appleseed

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CONSULTING

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