Driving product growth through strategic access solutions
Value and Access Awareness

AI meets the most complex market
AI is expanding what life sciences teams can do in market access even as the environment continues to change. Knowing where to begin can feel overwhelming, and general tools such as ChatGPT do not provide the market-specific answers teams need.
AI tools built by market access experts
Value and Access Awareness is a digital platform with an AI suite that helps market access teams move from experimentation to real use. Tools can be deployed to support specific roles or across the broader organization for enhanced coordination and efficiency.
Tools
AccessAI
Role: Access marketing
What you get:
- AccessAI Agent
- Key performance indicator (KPI) dashboard
- Landscape and performance dashboard
Description:
As a payer marketer, you support decisions across the organization. Your analysis helps shape strategy, so accuracy and speed matter.
With a prompt in AccessAI, analysis that once took weeks can take only minutes, helping you quickly find the answers you need.
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Negotiation Navigator
Role: Account management
What you get:
- Negotiation Navigator AI Agent
- Customer Insights Manager
- Negotiation Trainer
Description:
As an account manager, you understand your customers better than anyone. Your relationships matter just as much as the negotiation itself.
Negotiation Navigator lets you practice real conversations tailored to your customer, product, and scenario—helping you sharpen your strategy, anticipate pushback, and approach each negotiation with a clear plan.
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ContractIQ
Role: Contract management and development
What you get:
- ContractIQ AI Agent
- Contract Calculation Engine
- Share Shift Library
Description:
As a contract developer, you model deals and test scenarios. Assumptions, uncertainty, and share shifts are part of daily work.
ContractIQ helps you evaluate new opportunities and manage existing agreements. AI-supported analysis connects contracting insights to access strategy and field pull-through.
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FieldAccess Assist
Role: Healthcare provider (HCP) sales
What you get:
- FieldAccess Assist AI Agent
- Customer relationship management (CRM) integrated pre-call
- CRM integrated dynamic messaging
- Virtual Doc Training Tool
Description:
As a sales manager, you need your team to understand the local access environment. Coverage and cost often shape how prescribers view a therapy.
FieldAccess Assistant AI Agent helps reps prepare with HCP access profiles, selling guidance, and virtual call training, all aligned with your organization's compliance requirements.
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EvidenceIQ
Role: Field medical
What you get:
- EvidenceIQ AI Agent
- Customer Insights Platform
- Research and Evidence Tool
Description:
As a field medical director, you engage with medical and pharmacy leaders at your customers. Clinical evidence and interpretation can influence product coverage.
EvidenceIQ supports literature review, payer research, customer engagement, and team coordination while maintaining clear boundaries between medical and commercial activities.
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